Jaime Bisbal

Jaime Bisbal is the Chief Marketing Officer (CMO) of BBVA in Spain, a challenging and exciting role where he continuously learns and grows.

Jaime's passion for advertising began at a young age, preferring commercials over cartoons, as shared via his personal anecdotes.

He holds a diverse educational background with degrees in Design, Complex Problem Solving, Behavioral Economics, Social Media Strategy, and more from prestigious institutions like UNIR Universidad Internacional de La Rioja and IE Business School.

Jaime Bisbal has a rich professional history, including roles such as Director of Marketing, Behavioral Economics, Digital Design, and Sales at BBVA.

He has served as a mentor and teacher at various academic institutions, including ESADE and IE, showcasing his commitment to sharing knowledge and helping others navigate their paths.

Additionally, Jaime has experience as a Marketing Manager, CMO, and in digital sales at companies like unoe and Grey Group.

His expertise extends to areas like strategic management, digital trends, entrepreneurship, and digital business, as evidenced by his participation in specialized programs at IESE Business School, Santa Clara University, and other esteemed organizations.

Jaime Bisbal's dedication to education, marketing, and digital innovation shines through his extensive experience and educational achievements.