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Jai Farswani
CEO, AshaPops Water Lily Seeds
Jai Farswani is the CoFounder and CEO of AshaSuperfoods, a company he started with his mother Asha to bring plant-based superfoods to the US market.12 Their flagship product is AshaPops, which are popped water lily seeds.34
Jai's background includes:
- Education: Graduated with honors from Northeastern University with a degree in Industrial Engineering1
- Previous experience: Worked in corporate strategy and divestment at AIG's aircraft leasing division, fundraising for startups, and launching a tech marketplace called HouseStay1
- Skills: Handles all commercial operations of AshaPops1
- Personal interests: Private pilot with a passion for aviation, travel, and languages1
AshaPops Journey
Jai and his mother Asha founded AshaPops after Asha rediscovered the benefits of eating popped water lily seeds, a snack she grew up with in India.2 The company started by selling at farmers' markets in Los Angeles and has since expanded to over 70 retail outlets across California and New York City.2
Product Details
AshaPops are:
- Plant-based, vegan, and paleo-friendly
- Allergen-free (corn-free, gluten-free, soy-free, dairy-free)
- Low-calorie (100 calories per bag)
- Rich in magnesium, antioxidants, and B vitamins
- Handmade in small batches in California12
Jai and Asha's vision for AshaSuperfoods is to introduce diverse superfoods to the American market, addressing the needs of time-constrained, allergen-sensitive, and nutritionally deficient consumers.2