Jade Harwood

Jade Harwood is the Co-Founder and Creative Director of Wool and the Gang (WATG), a global fashion brand focused on sustainable, handmade knitwear.12 She founded the company in 2008 with her university friend Aurelie Popper and ex-model Lisa Sabrier.1 Harwood and Popper met while studying textile design at Central Saint Martins School of Fashion and Textiles in London.2

Wool and the Gang aims to revolutionize the fashion industry by promoting sustainable practices and connecting consumers with the makers of their clothing.1 The company offers both ready-made knitwear and DIY knitting kits, allowing customers to create their own customized designs.1

Key aspects of Jade Harwood's work with WATG include:

1. Promoting sustainable fashion and transparent manufacturing processes1
2. Empowering a global community of knitters and makers2
3. Utilizing e-commerce and social media to engage with customers and showcase products2
4. Collaborating with high-profile designers for fashion shows and special collections2

Under Harwood's leadership, WATG has experienced significant growth, with a 320% sales increase reported in 2014.2 The company has also gained attention through collaborations with designers like Giles Deacon and Christopher Raeburn, as well as partnerships with organizations such as Friends of the Earth.23