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Jacqueline Sanchez-Volny
Director of Qualitative Research at Multicultural Insights
Jacqueline Sanchez-Volny is a seasoned market researcher with over 15 years of experience, specializing in qualitative research for Fortune 500 clients and advertising agencies across various product and service sectors.
She excels as a Moderator and Hispanic Research Consultant, conducting focus group interviews, one-on-one interviews, ethnography, and more to gather valuable consumer insights from both General Market and Hispanic consumers.
With a background in Masters in International Marketing from Thunderbird School of Global Management and a B.A. in Business, Psychology, and Fine Arts from Georgetown University, Jacqueline brings a diverse skill set to her research endeavors.
Currently seeking opportunities to work as a focus group moderator/researcher, Jacqueline aims to collaborate with Multicultural Insights or work independently as a freelancer, leveraging her expertise in qualitative studies to uncover consumer behaviors and decision-making processes for clients.
Her specialties lie in unearthing consumer insights, modifying research approaches based on emerging issues and developments, and providing valuable learnings to marketers, advertisers, and product/service providers through quick and cost-effective qualitative research methods.