Jacopo Pasquini

Jacopo Pasquini is a prominent figure in the fields of UX Design, Digital Strategy, and Digital Marketing. He is associated with SDA Bocconi, where he serves as a lecturer for the Digital Experience Lab in the executive education program focused on Internet and social media for corporate and marketing communication.34

With over 25 years of experience in the industry, Pasquini holds the position of Studio Manager at UX Boutique, where he works with various clients including companies, agencies, public figures, and institutions.1 His expertise extends to academia, as he teaches UX Design and Digital Strategy, collaborating with the University of Siena and serving as a lecturer in various academic Master's programs.1

Pasquini's educational background includes a degree, followed by a Master's in Business Communication and an Executive program in Digital Marketing at SDA Bocconi.2 He has also been recognized as a subject matter expert in his field.

As an author, Jacopo Pasquini has contributed significantly to the literature in his areas of expertise. He has written several books, including:

1. "Web Usability" (Hoepli, 2014)
2. "Marketing e Comunicazione" (Hoepli, 2017)
3. "#UX Designer" (Franco Angeli, 2019)1

His most recent publication is "Cro & Ux Design. Progettare esperienze di brand performanti e usabili," which aims to define the scope of digital professionalism in UX and brand experience design.6

Pasquini is active on LinkedIn under the username "jacopopasquini," where he shares insights about UX design, digital customer experience, and the evolving role of communication in the digital landscape.45