Jacobus Kok

Jacobus Kok is a technology leader at Priceline with a strong passion for the ethical implementation of AI in the online travel industry.

With a background spanning two decades in technology, design, and online retail, he excels at fostering innovation at the crossroads of travel, e-commerce, finance, and UX.

His work at Priceline involves spearheading the development of AI-driven interfaces like the AI travel assistant, Penny, and secure payment solutions, all aimed at enhancing the travel experience.

Jacobus holds a Master of Advanced Management from Yale School of Management, an MBA from Duke University's Fuqua School of Business, and another MBA specializing in Strategy & Finance from the University of Cape Town.

His educational journey also includes studies in Philosophy, Value and Policy Studies, and an Honors BA from various universities.

Prior to his current role, Jacobus held several key positions at Priceline, including Vice President of Product Management, Director of Product, Consumer Risk Management, Payments & Risk Product Owner, and Finance Product Owner.

He has also contributed as a Teaching Fellow in Economics at Yale University and has entrepreneurial experience as the Founder and Managing Director of Buro and Founder and Director of Limbik.

Jacobus Kok brings a wealth of experience from roles such as an Intern at Vodacom and a Junior Lecturer in Multimedia Studies at the University of Stellenbosch.

His expertise lies in AI, online travel, payment solutions, fintech, product management, risk management, e-commerce, and innovative technologies in the travel industry.