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Jacob Yarrow
Executive Director at Green Music Center, Sonoma State University
Professional Background
Jacob Yarrow currently serves as the executive director of the Green Music Center at Sonoma State University (SSU) in Rohnert Park, California, where he leads initiatives that align with the center's mission to present compelling artistic performances and educational experiences to the university and neighboring North Bay communities. Under his direction, the Green Music Center has become a vibrant hub for the arts, hosting an array of performances featuring world-class artists and serving as the home for important musical organizations such as the Santa Rosa Symphony, Sonoma Bach, and the Sonoma State Music Department. His leadership has significantly contributed to integrating the arts into the cultural fabric of the region, providing opportunities that educate, connect, and inspire local audiences.
Before assuming his role at SSU, Jacob enriched the arts landscape as the programming director for the University of Iowa's Hancher Auditorium. There, he was pivotal in curating a diverse range of performances—30 to 35 each year—that engaged audiences through various educational and artist residency programs. His responsibilities included not just program development but also marketing, communications, and audience engagement, ensuring that the programming resonated with both the institution's mission and the community's interests.
From 2003 to 2009, Jacob was the executive director of Garth Newel Music Center in rural Bath County, Virginia. His tenure there was marked by innovation and expansion in live music offerings. He supervised a unique gourmet food program alongside his music programming efforts, presenting around sixty concerts annually and initiating a series of jazz, folk, and world music concerts that highlighted diverse musical traditions. Additionally, Jacob founded the Virginia Blues & Jazz Festival, which has become a staple celebration of these genres in the region, drawing enthusiastic participants and fostering a love for music among attendees.
Earlier in his career, Jacob made significant contributions as the education director at the Association of Performing Arts Presenters in Washington, DC. In this role, he designed and implemented professional development seminars aimed at supporting arts professionals across the United States. His work in this capacity showcased his commitment to fostering growth and sustainability within the arts sector, equipping individuals with the resources and knowledge necessary to thrive.
Jacob's career journey began as a touring musician and a junior high music teacher, where he developed a deep passion for music education and performance. His rich experiences in various artistic capacities have shaped his approach to leadership in the performing arts, emphasizing the importance of education, community engagement, and innovative programming to create enriching experiences for audiences.
Education and Achievements
Jacob Yarrow holds a Master of Music (MM) degree from the University of North Texas and a Bachelor of Arts (BA) in Music from the University of Michigan. His solid educational background in music has equipped him with the understanding and skills essential for effective leadership in the performing arts sector.
His journey in the performing arts has constantly been fueled by a commitment to education and community. Jacob has initiated and overseen numerous educational programs, artist residencies, and community-oriented events throughout his career, fostering a deeper appreciation for the arts and cultural engagement in various communities.
Notable Achievements
- Executive Director, Green Music Center: Leading the center in its mission to connect and inspire communities through the arts; facilitating a range of performances by notable artists and organizations.
- Programming Director, Hancher Auditorium: Oversaw diverse programming that engaged audiences and expanded educational opportunities, resulting in significant community involvement and enhanced accessibility to the arts.
- Executive Director, Garth Newel Music Center: Innovated concert offerings and founded the Virginia Blues & Jazz Festival, contributing to the cultural landscape of Bath County, Virginia.
- Education Director, Association of Performing Arts Presenters: Developed professional development seminars for arts professionals, highlighting a commitment to career advancement and sustainability in the performing arts field.
- Initiator of Jazz, Folk, and World Music Concerts: Established a series of concerts that celebrated diversity in music and promoted cultural awareness among audience members.
Through his exceptional contributions to the arts and education, Jacob Yarrow exemplifies what it means to be a leader in the performing arts sector, dedicated to enriching lives through cultural experiences.
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