Jacob Shwirtz

Jacob Shwirtz is a seasoned digital industry executive with over 20 years of experience in digital strategy, content marketing, talent partnerships, and business development.1 He is currently self-employed, working as a Fractional CMO and consultant for startups, talent, and VCs.5

Career Highlights

Leadership Roles::

• Led the content marketing team at Lightricks, a $2B photo and video app company1
• Served as the first Chief Social Media Officer for Endemol, a global media company1
• Spearheaded digital initiatives at MTV and VH11

Notable Achievements::

• Orchestrated major partnerships with global talent, including the D'Amelio Family, MrBeast, and Maye Musk1
• Oversaw digital and social teams for popular TV shows like Steve Harvey, Wipeout, and Real Housewives1
• Pioneered the connection between digital and TV at MTV and VH1, launching digital extensions for shows like The Hills and Real World1

Expertise

Jacob Shwirtz is known for:

• Bridging traditional and new media industries
• Driving innovation within large organizations
• Developing influencer marketing strategies
• Creating content marketing campaigns
• Forming strategic partnerships

He has been recognized as a top-ten "social media maven" in the media industry and is a frequent speaker at conferences.12

Current Focus

As a self-employed consultant, Jacob offers his expertise in:

• Digital strategy
• Content marketing
• Talent partnerships
• Business development

He works with startups, individual talent, and venture capital firms, leveraging his extensive experience in the digital and entertainment industries.5

Jacob Shwirtz is currently based in Israel and continues to be an influential figure in the digital strategy and creator economy space.43