Jacob McKee

Jacob McKee, also known as Jake McKee, is a seasoned consultant specializing in community engagement and development. He has a rich background in building online communities for prominent brands, including LEGO and Apple.

Professional Background

• Early Career: Jake began his career in the late 1990s, initially working on web development for sports teams like the Dallas Stars and Texas Rangers. His interest in community building led him to LEGO, where he played a pivotal role in establishing the company's first community team and fostering a new era of openness and engagement with fans.1
• Consulting Practice: After his tenure at LEGO, he founded Ant's Eye View, a social media consulting firm that was later sold to PwC. At PwC, he worked on extensive digital consulting projects before launching his own consulting practice, Community5, which focuses on creating and managing online communities.12

Expertise

Jake McKee is recognized as an expert in customer engagement strategies. He emphasizes the importance of involving customers as advocates and co-creators in product development processes. His methodologies aim to create mutually beneficial relationships between companies and their most passionate customers, often referred to as "Super Fans".2

Contributions

• Books and Workshops: He has co-authored several books on social media and community strategy and has conducted numerous workshops for business professionals.2
• Community Initiatives: Jake created the CX 5essions project, which connects senior-level community professionals for discussions on challenges and best practices in community management.2

Overall, Jacob McKee is a prominent figure in the field of community consulting, leveraging his extensive experience to help organizations enhance their customer engagement and community-building efforts.