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Jacob Maslow
Marketing and Advertising Professional
Jacob Maslow is the owner of Rainbow Appliance, a company that specializes in household appliances.1 He is an experienced marketing professional based in Staten Island, New York.14
Professional Background
Jacob Maslow has a diverse background in marketing and e-commerce:
- He currently owns and operates Rainbow Appliance, one of the largest retail suppliers of household appliances in the US.13
- At Rainbow Appliance, he served as the VP of Marketing from 2005 to 2010.1
- He initially established and managed Empire State Auctions, an eBay online consignment business, before developing a consulting relationship with RainbowAppliance.com.15
Expertise and Accomplishments
Maslow is known for his expertise in:
- SEO (Search Engine Optimization)
- E-commerce strategies
- Internet marketing management
- Pay-per-click (PPC) campaigns
- Link building strategies
During his tenure at Rainbow Appliance, Maslow implemented internet marketing and SEO strategies that significantly expanded the company's online presence, product line, and sales results.1 He has been particularly successful in boosting conversion rates and organic traffic for e-commerce businesses.
Notable Achievements
- Maslow reported that after integrating IMshopping on Rainbow Appliance's site, they saw an immediate spike in conversions to purchases.3
- He credited IMshopping with helping Rainbow Appliance compete with major players like Amazon and Newegg, leading to their best summer season yet.3
Jacob Maslow's approach to e-commerce and digital marketing has been praised for its attention to detail and timeliness, often delivering results superior to local alternatives at a fraction of the cost.2
