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Jacob Low
Content Marketing Manager at Purple
Jacob Low, who previously held the position of Content Marketing Manager at Purple, is a seasoned content strategist and marketer with a diverse background in creating and managing content for various organizations.
Here are some key points about Jacob Low:
Current Role
As of July 2023, Jacob Low is the Marketing Content Manager at PubNub.134
Previous Roles
- At Purple, he served as the Content Marketing Manager from September 2021 to February 2022. During his time there, he wrote, designed, and wireframed emails sent to an average of 1.74 million addresses, with an average gross order value of over $940,000. He was also responsible for the overall strategy and messaging for email campaigns and assisted in other CRM efforts.124
Other Experience
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Before joining Purple, Jacob worked as a Content Strategist at Contravent from May 2022 to April 2023, where he provided strategic leadership on projects for clients such as Verizon, Adobe, and Kyndryl. He was involved in end-to-end content strategy, including creative briefs, story mapping, competitive audits, and design feedback.14
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Jacob spent a significant portion of his career at Packsize LLC, where he was a Content Manager from May 2013 to September 2021. During this period, he directed SEO, PPC, blogging, social media, and website marketing efforts. He also oversaw website redesigns, managed the creation of a sales app, and produced a Telly award-winning video and social media campaign.1
Skills and Interests
Jacob Low is skilled in creating content for "unsexy" or niche products and has expertise in graphic design, video editing, and overall content strategy. He is passionate about creating content that is helpful, effective, informative, and visually appealing. In his spare time, he enjoys painting, cartooning, dancing, and watching movies.1
Education and Early Career
Jacob Low also worked as a Marketing Intern at Packsize LLC and as a Teacher's Assistant at Brigham Young University Marriott School of Business, where he assisted with marketing management courses.1
