Jake Lenz

Jacob Lenz is the Director of Marketing and Sales Strategy at MVP, a role he has held since June 2024. He is based in the Detroit Metropolitan Area and brings a wealth of experience in marketing, particularly in sponsorship and partnerships within community and sports organizations.

Education

• Bachelor of Arts in Marketing: Michigan State University (2010-2014)
• MBA in Business Analytics and Innovation: Gies College of Business, University of Illinois Urbana-Champaign (2021-2023)

Professional Experience

Jacob has held various significant positions throughout his career, including:

• Vice President of Strategy + Insights at SRS Partners (May 2022 - February 2024)
• Adjunct Faculty Member at Bellevue University, teaching Sport Marketing (August 2023 - Present)
• Marketing Specialist (US Sponsorship) at CIBC US (February 2018 - July 2021)
• President & Co-Founder of HomeField Alliance (November 2017 - January 2021)
• Senior Manager of Marketing Services at Premier Partnerships (February 2016 - February 2018)

Professional Philosophy

Jacob emphasizes the importance of practical utility in branding and believes that learning from setbacks can be more valuable than success. He advocates for active engagement and problem-solving as essential tools for achieving excellence while maintaining a fun approach to his work.

His diverse background and commitment to community engagement make him a notable figure in the marketing landscape, particularly within the sports sector.12