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    Jacob Hawkins

    Chief Marketing, Digital and Omni Officer at Forever 21

    Jacob Hawkins is the Chief Marketing, Digital, and Omni Officer at Forever 21. He is recognized as a high-energy, forward-thinking leader who inspires his team to excel in their roles. His leadership style emphasizes motivation and encouragement, fostering an environment where team members strive to achieve their best every day.1

    Hawkins has a strong background in marketing and digital strategy, which aligns with his current responsibilities at Forever 21, where he oversees the integration of marketing efforts across various digital platforms and retail channels. His expertise likely contributes significantly to the brand's engagement with consumers in an increasingly digital marketplace.

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    Jacob Hawkins
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    Experience

    Chief Marketing, Digital and Omni Officer at Forever 21 since February 2022
    Previously held roles include Chief Marketing and Digital Officer at Belk, Senior Vice President at Overstock.com, VP Ecommerce at Aeropostale.

    Education

    Masters from University of Utah (2000 - 2001), BA from Brigham Young University (1997 - 1999)

    Location

    Salt Lake City Metropolitan Area