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Jacob Desjarlais
Content Strategy Director: Podcasting and Writing
Professional Background
Jacob Desjarlais is a seasoned expert in communications and media, with a diverse professional history that spans multiple industries. Currently serving as the Head of Communications and Content at GTChannel Inc., Jacob spearheads initiatives that enhance communication strategies and content development for the organization. His role at GTChannel Inc. showcases his ability to adapt and innovate in a rapidly evolving digital landscape, ensuring the brand effectively connects with its audience.
Prior to his current position, Jacob was a podcast host and producer, where he harnessed the power of storytelling to engage and inform listeners. His experience in podcasting allowed him to refine his skills in creating captivating content that resonates with diverse audiences. Furthermore, Jacob has a rich history in the print and digital media sectors, having served as an editor and writer for various newspapers and magazines. His editorial experience has equipped him with a deep understanding of how to craft compelling narratives, making him a valuable asset in the field of communications.
Jacob's tenure as Director of Communications at the National MPS Society further highlights his leadership abilities. In this role, he worked closely with stakeholders to create impactful messaging that raised awareness about mucopolysaccharidoses and other related conditions. His dedication to health communications underscores his commitment to making a difference in people's lives through informed dialogue and community engagement.
Throughout his career, Jacob has also made significant contributions to digital marketing. He served as a Digital Marketing and Content Strategist at Young Turks, where he developed strategies to expand the brand's online presence and enhance audience engagement across various platforms. This role complemented his previously held positions, including Director of Marketing at Machinima and Studio71, LP, where he focused on strategic outreach, audience growth, and brand positioning. Jacob's expertise in marketing also includes experience at Zumba, where he worked in email and digital marketing, specifically aimed at new customer acquisition.
In addition to his corporate roles, Jacob co-founded Box Boulevard, Inc., where he held the position of Head of Marketing. His entrepreneurial spirit and innovative mindset were instrumental in establishing the brand's market identity and driving growth. This experience not only reinforced Jacob's marketing acumen but also broadened his understanding of business operations within the media and entertainment sectors. Moreover, his role as Communications and Public Relations Manager at PETA provided him with foundational public relations skills, where he executed campaigns that resonated with the organization's mission and values.
Education and Achievements
Jacob Desjarlais boasts a strong educational background that has equipped him with the skills necessary to thrive in his various roles. He pursued graduate studies in English and Media at Florida Atlantic University, where he honed his writing, analytical, and communication skills. This academic foundation enhances his ability to create and refine content that engages audiences effectively.
Additionally, Jacob studied Studio Art at Centenary College. This artistic background enriches his creative approach to communications, allowing him to blend visual storytelling with traditional media. His education complements his professional experience, providing him with a well-rounded perspective in media and communications.
Jacob’s passion for media, coupled with his academic achievements, positions him as a thought leader in his field. His ability to connect with audiences, craft compelling narratives, and develop effective marketing strategies speaks to his dedication to the media industry and its evolving landscape.
Achievements
Throughout his career, Jacob Desjarlais has made notable contributions to the field of communications and marketing. As Head Of Communications and Content at GTChannel Inc., one of his key achievements includes developing comprehensive communication strategies that significantly improved the company's outreach efforts and audience engagement.
His work as a podcast host and producer highlights his talent for storytelling, where he successfully produced content that garnered a loyal listener base, emphasizing his ability to connect with audiences on a personal level. The impact of his previous roles—whether in traditional media or digital platforms—demonstrates his versatility and proactive approach to challenges.
Jacob has been instrumental in promoting health awareness during his time at the National MPS Society, where he effectively communicated complex information to varied audiences, proving his expertise in health communications. His role in digital marketing at Young Turks and as Director of Marketing across other organizations has resulted in impressive audience growth and engagement metrics, showcasing his ability to drive results through strategic marketing initiatives.
In his entrepreneurial venture with Box Boulevard, Inc., Jacob's leadership in marketing efforts has paved the way for business growth and brand recognition. His creativity and innovative thinking have left a lasting impact on the organizations he has been part of, earning him respect and recognition in the industry. Jacob Desjarlais is not only a skilled communicator but also a visionary leader committed to advancing the media and communications sectors.