Jacob Berton

Jacob Berton is the co-founder and CEO of Rheos Nautical Eyewear, a company that specializes in designing and manufacturing floatable sunglasses tailored for individuals who enjoy activities on or near water. He started this venture after losing numerous pairs of sunglasses during his travels, which inspired him to create a solution to this common problem.1

Before founding Rheos, Berton had a successful career in digital marketing, where he led a company for seven years until its acquisition by Havas Media. His work included collaborating with both local businesses and global brands such as Coca-Cola and Harley-Davidson.1 Additionally, he has been involved in community service, serving on the board of Extra Special People, which supports children with disabilities.1

Under his leadership, Rheos has not only focused on innovative eyewear but also committed to environmental sustainability. The company contributes to various local nonprofits and engages in initiatives like beach cleanups, reflecting its mission to foster a love for the waterways while protecting them.1 Rheos has gained recognition in media outlets such as The Today Show and Forbes, and it has been celebrated as one of the fastest-growing businesses owned by UGA alumni.1

Berton's LinkedIn profile indicates he is based in Charleston, South Carolina, and has built a professional network of over 500 connections.2