Jaclyn Roberts

Jaclyn Roberts is a detail-oriented Marketing/Communications Professional with a Master of Science in Communications from Columbia University and a Social Media Certification from HubSpot Academy. She has 10 years of experience in strengthening internal and external communications in the asset management field.

Jaclyn excels in content creation, data analytics, and creative storytelling for industry leaders. She is known for coordinating external media opportunities, website edits, and social media content through collaboration with cross-functional stakeholders. Her focus on creating engaging website and social media content has led to significant increases in consumer engagement.

Her accomplishments include a 45% boost in client engagement through innovative blog posts, videos, podcasts, whitepapers, infographics, and social content. She also achieved a 60% increase in brand recognition by designing, managing, and producing creative marketing collateral. Jaclyn was commended by executive leadership for a communications campaign that grew corporate visibility by 50%.

Jaclyn's expertise includes Public Affairs, Employee Communications, Marketing, Internal Communications, Town Hall Events, External Media, Website Editing, Social Media, Content Creation, Newsletters/Messaging, Event Coordination, Email Distribution, Performance Measurement, Creative Storytelling, Data Analytics/Metrics, Project Management, and Campaign Development/Management.

She has a strong academic background, including a Bachelor of Arts in Politics and Broadcast Journalism from New York University, and she studied Strategic Communications at Columbia University. Jaclyn has worked for various organizations, including DBG - Marketing & Communications Consulting, Nightingale Properties, WisdomTree Asset Management, Netrality Properties, China Beige Book International (CBB), Greycroft Partners, FuturePerfect Ventures, Peppercomm, and Harper's Bazaar.