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Jaclyn Cardin
Chief Brand Officer / CMO @ Organic Valley | GenNext Award Recipient
Jaclyn Cardin is a senior executive at Organic Valley, currently serving as the Chief Marketing Officer (CMO) and Chief Brand Officer.4 She has a strong background in marketing and brand management within the organic food industry.
Professional Experience
Jaclyn has been with Organic Valley for several years, progressing through various leadership roles:
- Initially, she held the position of Vice President of Integrated Marketing.5
- She later advanced to her current dual role as CMO and Chief Brand Officer.
Education and Expertise
Jaclyn's educational background includes:
- A degree from Northwestern University's Kellogg School of Management.1
Her expertise lies in:
- Integrated marketing strategies
- Brand management in the organic food sector
- Public speaking on marketing topics
Notable Achievements
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Speaking Engagements: Jaclyn has been invited to speak at industry conferences. For example, she presented on the Marketing track at the 2022 UWEBC Annual Conference, focusing on elevating marketing strategies.3
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Industry Leadership: Under her guidance, Organic Valley has expanded its reach. In March 2022, the company offered membership to 80 additional small, organic family farms in the Northeast, demonstrating the cooperative's commitment to supporting sustainable agriculture.2
Personal Information
Jaclyn Cardin's role at Organic Valley involves leading marketing initiatives and shaping the brand's overall strategy, aligning with the company's mission to support small organic family farms and provide consumers with high-quality organic products.
