Quinnipiac University

Director Corporate Communications, Social Media & Brand Journalism at Duke Energy Corporation

- Develop and execute the firm's strategic communications strategy as part of the Global Communications team. 
- Conceptualize and implement integrated internal and external campaigns that share Barings' modernization and digitization story. 
- Daily support to the Global Technology & Data and Enterprise Risk organizations by providing communications strategy, content writing, message development, talking points, Q&As, event support, and executive positioning plans for the firm's Chief Information Officer (CIO) and his leadership team including Head of Infrastructure & IT Operations, Chief Information & Security Officer (CISO), Chief Data Officer (CDO), Head of Enterprise Architecture & Software Engineering, and Head of Strategic Delivery & Transformation and the Chief of Staff. 
- Direct content strategy for company intranet including bylined stories, feature profiles, newsletters, emails, videos, podcasts, digital signage and produce other materials to support corporate communications and business objectives. 
- Assist with the firm's crisis communications and support a variety of tabletop and planning exercises for business continuity and resiliency planning. 
- Manage and direct outside PR, media, and creative agencies to support communications projects and multimedia productions.

Barings

Associate Director of Global Communications

Lead corporate external story-telling efforts including: social media strategy, campaign creation, digital content development and brand journalism website for Duke Energy. Conceptualize, manage, and execute integrated communications programs that use all channels: public relations, marketing, social media, earned media and digital advertising. Serve as key day-to-day counselor for executive positioning, media relations, social media strategy, digital content creation, customer experience, crisis communications and issues management. Interface and collaborate with key stakeholders including C-Suite executives, colleagues, agencies and vendors. Write messaging documents including briefing books, executive talking points and presentations, and company policies to establish protocols and governance. Established a data analytics program, including social media monitoring and listening efforts, to provide valuable information and insights for teams. Lead crisis communications during multi-state emergency storm response, pandemic, activist protests, and on-going drill scenarios (e.g., storm, nuclear, cyberattacks, etc.). Oversee and partner with multiple agency partners for content development and media buying efforts. Manage a team of 11 including  content producers, strategists, community managers, and data analysts. Manage budgets in line with financial expectations of the company.

Duke Energy Corporation

Director, Corporate Communications, Social Media & Brand Journalism

Led corporate social media strategy, campaign creation,  content development and brand journalism.  Conceptualize, manage, and execute integrated communications programs. Serve as key day-to-day client counselor for media relations, social media strategy, content creation, and crisis/issues management. Interface and collaborate with key stakeholders including C-suite executives, internal/external peers, agencies, and vendors. Manage budgets in line with financial expectations of the company.

Manager, Social Media & Brand Journalism

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community.

SocialMedia.org

Board Chair

Social media management, channel governance, paid social media strategy, crisis communications monitoring, emergency preparedness efforts, and conceptualize and execute social-first campaigns on behalf of a regulated utility.

Sr. Communications Consultant

• Strategic corporate communications lead, crisis communications, external facing communications including media relation, public relations, and social media strategy for diverse client portfolio
• Support internal communication priorities including writing, editing, and coordinating complex and sensitive communications including: developing articles, presentations, internal policies, governance plans, FAQ documents, and other communications materials for internal and external audiences
• Pitch compelling storylines for global clients to secure media opportunities, C-suite executive interviews, brand profiles and support product and service launches
• Online influencer programs to support marketing and PR/Marketing driven initiatives
• Build internal employee ambassador programs to drive awareness and reputation across social media platforms
• Establish reporting goals, KPI’s, and methodologies to effectively measure impact and inform strategy
• Manage a teams communications professionals, social media strategists, designers, content creators, and data analysts
• Handle finances and manage client portfolio in line with company profit expectations

FleishmanHillard

Senior Vice President, Digital

* Strategic corporate communications lead, crisis communications, and external facing public relations for diverse client portfolio
* Lead multi-office teams in communications programs that utilize all channels: public relations, marketing, social media, earned media, paid media, and third-party sponsorships for Fortune 500 brands
* Serve as key day-to-day client counselor for media relations,social media strategy, content creation, events, and crisis/issues management
* Interface and collaborate with key stakeholders including C-suite executives, internal/external peers, and agency vendors
* Create and write communications materials (policies, governance documents, pitch materials, Q&As, etc.) that ensure consistency in messaging and branding 
* Lead pitch person to secure stories and interviews with top-tier online media outlets/publications, and influencers on behalf of diverse client portfolio
* Direct social media strategy and educate client teams on best practices, create education materials, assess and mitigate risks, and develop channel governance and processes 
* Establish reporting goals, metrics, and methodologies to effectively measure impact 
* Manage internal teams and oversee junior staff to support PR, social media, and digital marketing projects
* Assist in business development activities and contribute to RFP responses and proposals.

Clients Serviced: 
B2C and Tech: AT&T, Google, Samsung, Lockheed Martin, Thomas & Darden/Kube
B2B: Tata Consulting Services, Convergys Corporation, Patheon
Energy: Duke Energy
Healthcare: Cardinal Innovations, Teladoc, Sirtex, Biogen Idec
Finance: Citi Group 
Startups: KYCK, BSX Athletics

Vice President, Digital

*Build and Nurture relationships with top-tier online media outlets/influencers, specifically within the tech/wireless/gadget space.
*Engagement with clients around all aspects of social programming including social media channel management, content creation, digital public relations, promotions, partnerships, outreach initiatives, online events, media planning, etc.
* Develop and execute social programming strategies, plans and audits
* Oversee and manage complex social media/digital projects through to implementation and measurement
* Serve as key day-to-day client counselor on social media strategy/Issues management
* Collaborate with the media planning and search marketing / SEO teams to leverage digital advertising and organic/paid promotional activities
* Work with creative, UX, and technology teams to support social media asset development
* Work closely with analytics teams to establish reporting goals, methodologies and deliverables
* Assist in business development activities such as contributing to RFP responses and proposals.

Managing Supervisor/Digital Strategist, FH Digital

• Conduct digital audits, analyze data
• Development and implementation of blog/social media outreach programs 
• Monitor online conversation
• Blog strategy, building, and development
• Blog and community outreach
• Social Network strategy and community building 
• Manage/Provide Counsel to Jr. staff members

Account Supervisor, FH Digital

• Development and implemention of blog/social media outreach programs 
• Monitor online conversation
• Blog strategy, building and development 
• Social Network strategy and community building 
• Search Engine Optimization/Management

Sr. Account Executive, FH Digital

* Founder, Owner, and Editorial Director for the music site
* Write original content covering the current music industry including album reviews, music videos, artist profiles, and conduct interviews with musicians across all genres
* Manage a staff of 5+ writers located in various cities 
* Interface and collaborate with label executives, marketing reps, and artist management companies
* Handle social media channels/post amplification

The Round Table (Music Website)

Founder & Editor in Chief

•Write, edit and proofread press releases and pitch letters. 
•Write original articles/stories for publication on clients' behalf
•Develop pitch strategies and pitch to a wide range of media through both in-house and database-procured lists. 
•Work with clients to build brand image and product awareness/preference
•Analyzing promotional sponsorship opportunities
•Delivering key messages to targeted audience
•Train/supervise assistants

Roher Public Relations

Account Executive

•Built presentations, pitches and media kits for clients
•Analyzed market trends and viewer dynamics
•Develop creative and innovative strategies to differentiate our clients' in the media marketplace
•Negotiated promotions through research and use of Nielsen ratings
•Assisted Account Executives on overall account maintenance

Univision / Telefutura

Sales/Marketing Coordinator

Acted as liaison between advertising agencies and stations, handling a high volume of television airtime sales. Maintained contracts and agreements between clients and stations. Handled all discrepancies in contracts. Trained and supervised new assistants. Assisted Account Executives on overall account maintenance.

Jackie Vettorino