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Jack McCann
Product Marketer - Growing SaaS companies through marketing, data, and teamwork
Jack McCann is a data-driven storyteller with over 7 years of experience at the intersection of product, marketing, and analytics.
He has a strong passion for customer advocacy, narrative design, and product marketing, with a reputation for being a decisive decision-maker with an entrepreneurial mindset.
Jack is motivated by creative cultures, candid communication, and collaborative teams, and he excels at turning insights into actionable strategies.
His skills and expertise include product marketing, content marketing, product positioning & messaging, value proposition development, customer personas & segmentation, pricing & packaging, storytelling & narrative design, go-to-market strategies & execution, content project management, full-funnel sales enablement, data analytics & visualization, market research & SEO, and proficiency in Agile and Scrum methodologies.
He is well-versed in design thinking, StoryBrand brand scripting, communication, writing, presenting, and is fueled by an insatiable curiosity.
Jack has a diverse skill set using tools such as Hubspot, Google Analytics, Adobe Creative Suite, HTML5, Python, SQL, pgAdmin, APIs, Anaconda, Jupyter Notebook, Tableau, PowerBI, GitHub, Google Suite, Microsoft Office, and many more.
His educational background includes studies in Organizational & Corporate Communications, Public Relations, Business/Corporate Communications at Belmont University, Data Analytics at Nashville Software School, and Entrepreneurship & Family Business, Marketing at Auburn University.
Throughout his career, Jack has held roles such as Product Marketing Consultant at McCann Builds, Marketing Data Analyst at Nashville Software School, Product Marketing Manager, Content Marketing Manager at Soundstripe, Senior Brand Strategy Manager at Elevate United, and CEO, Product Manager, Co-Founder at ON THE LIST.
He has also been involved in various capacities at organizations like MarchOne Music, The Shalom Foundation, Apollo Entertainment, Progressive Global Agency, TomKats Inc., and Music City Sound.
Overall, Jack McCann is a versatile professional with a diverse background in marketing, product management, analytics, and entrepreneurship, bringing a unique blend of storytelling and analytically-driven skills to his roles.
