Jack Ellis

Jack Ellis is the Co-Founder and CTO of Fathom Analytics, a company that offers a privacy-focused alternative to traditional web analytics tools like Google Analytics. Established approximately six years ago, Fathom Analytics prioritizes user privacy by avoiding the use of cookies and not collecting personal data such as IP addresses, which aligns with growing consumer demand for privacy in digital services.124

Professional Background

In addition to his role at Fathom, Jack Ellis has a background in software development, particularly with PHP and Laravel frameworks. He has also educated over 1,500 software engineers on serverless PHP applications, showcasing his commitment to teaching and sharing knowledge within the tech community.45

Philosophy and Impact

Ellis emphasizes a privacy-first ethos, arguing that many users are increasingly aware of the implications of using free analytics services that monetize through data collection. This awareness has driven a shift towards valuing privacy over free services, leading to the success of Fathom as a paid solution.12 He actively participates in discussions about the future of web analytics and the ethical considerations surrounding data privacy through various platforms, including podcasts and public speaking engagements.34

Online Presence

Jack Ellis is active on social media and maintains a professional presence on platforms like LinkedIn, where he shares insights related to software development and analytics. His Twitter handle is @JackEllis, where he discusses topics related to web applications and health optimization.6