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Jack DeFuria
Co-Founder, Parade
Jack DeFuria is the Co-Founder, President, and Chief Digital Officer of Parade, a startup specializing in women's underwear. He co-founded Parade in August 2019 alongside Cami Téllez while they were both students in New York. The brand emerged with a focus on creating a community-driven approach to underwear, targeting Gen Z consumers and promoting body positivity and inclusivity through its marketing strategies.12
DeFuria has a background in the tech and startup scene, having worked in various roles before launching Parade. He emphasizes the importance of authenticity and community engagement in building the brand, which aims to disrupt traditional underwear marketing narratives exemplified by legacy brands like Victoria's Secret.234 Under his leadership, Parade has successfully built a significant following on social media and has sold hundreds of thousands of pairs of underwear within its first year of operation.34
In addition to his role at Parade, DeFuria has also been involved in other entrepreneurial ventures, including a beauty startup and previously serving as CEO of Bolt, a tech company.6 His educational background includes studies at New York University, where he focused on individualized study.5
