Jack Choate

Jack Choate is a prominent figure in the whiskey industry, currently serving as the Western U.S. Whiskey Educator and Brand Ambassador at Heaven Hill Distillery. His role involves educating consumers and industry professionals about whiskey, particularly focusing on Heaven Hill's diverse portfolio, which includes brands like Mellow Corn and Elijah Craig.

Background and Education

Jack Choate graduated from James Madison University with a degree in sports management. He transitioned into the whiskey sector, where he has built a reputation for his expertise and passion for whiskey education. Since joining Heaven Hill in January 2018, he has been instrumental in promoting the brand across the Western United States, particularly from his base in Los Angeles, California .2

Contributions to Whiskey Culture

Choate is known for his engaging tastings and educational sessions, where he introduces audiences to various whiskey styles and brands. He emphasizes the uniqueness of lesser-known products like Mellow Corn, highlighting their historical significance and flavor profiles .13 His approach often involves creative cocktail recipes, showing how these whiskeys can be incorporated into modern mixology .1

Public Engagement

In addition to his educational role, Choate participates in events and discussions within the whiskey community. He has been featured in guided tastings and podcasts, where he shares insights into the whiskey-making process and the stories behind different brands .34 His enthusiasm for whiskey not only helps elevate Heaven Hill's brand presence but also fosters a deeper appreciation for whiskey among consumers.

Overall, Jack Choate plays a crucial role in bridging the gap between traditional whiskey heritage and contemporary drinking culture, making him a valuable ambassador for Heaven Hill Distillery.