Jack C. Elkins

Jack C. Elkins is the founder of Sidekick Innovation and PerformPath, focusing on interactive gatherings and peak team performance training respectively.

Jack honed his interactive facilitation skills as the Director of Innovation at the Orlando Magic, where he established the NBA's pioneering Innovation Lab.

He is dedicated to preparing business teams for change and enhancing their performance potential through collaborative efforts.

In addition to his professional roles, Jack teaches innovation at UCF's DeVos Sport Business Management Program, mentors startups, and delivers speeches on change, innovation, creativity, and collaboration.

Jack and his family are residents of Lake Mary, FL. For more information, visit SidekickInnovation.com and PerformPath.

Explore valuable resources crafted by Jack for business leaders, such as Create.Vision for mission alignment, Make Every Meeting Matter for effective meetings, Sidekick Sprint for team challenges, and Key Phrases for Creative Leaders to activate creative potential.

Jack's educational background includes studies at altMBA, Florida State University, UCF College of Business, and Universidad Politecnica de Valencia.

His past affiliations involve leadership positions at A. Duda & Sons, Inc., UCF DeVos Sport Business Management Program, Perform Path, Sidekick Innovation, Stadia Ventures, Sports2Change, Orlando Magic, Rollins College, Downtown Credo, and multiple roles at Orlando Magic encompassing business development, technology project management, and board membership.