Jack George

Jack Apollo George is a writer and semiotician who co-founded The Sourdough, a creative agency that specializes in helping early-stage startups with branding, design, and messaging.1 He launched The Sourdough during the COVID-19 lockdown period, collaborating with co-founders Iona Moncrieff, Kiril Sapundzhiev, and Youssef Sabry.7

As a professional, Jack has diverse experiences and interests:

Education and Academic Pursuits

Jack recently graduated from The London School of Economics and Political Science after studying part-time for two years alongside his work.3 This demonstrates his commitment to continuous learning and academic growth.

Writing and Journalism

He actively contributes to various publications. In September 2024, Jack wrote an article for The Observer discussing artificial intelligence, model collapse, and his experiences with an unusual copywriting assignment.2 He has also written about bio-based materials for Footprint Mag, showcasing his interest in sustainability and innovation.6

Professional Activities

Jack's work at The Sourdough involves creating branding solutions for startups. He appears to be actively engaged in various projects, as evidenced by his LinkedIn posts about client work and agency activities.45

Interests and Expertise

His background in semiotics, combined with his writing skills, allows him to bring a unique perspective to branding and communication strategies. Jack's interests seem to span across technology, sustainability, and the evolving landscape of media and journalism.

Jack Apollo George maintains an active presence on LinkedIn under the username "jackapollo," where he regularly shares updates about his work, thoughts on industry trends, and professional achievements.