Jacinta Francis

Jacinta Francis is the Creative Effectiveness Lead for Philips Domestic Appliances APAC at Versuni, a position she has held since February 2023. Based in Singapore, she has over 15 years of experience in global marketing and advertising, specializing in driving integrated projects across various sectors including FMCG, technology, and luxury brands. In her current role, she is responsible for setting up, optimizing, and analyzing digital marketing campaigns across multiple channels for Philips Domestic Appliances in the Asia-Pacific region. This includes leading the development of advertising toolkits and collaborating with external vendors and agency partners to deliver regional campaigns in markets such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Australia/New Zealand.1

Her background reflects a strong track record in digital media and online communications, positioning her as a strategic leader in creative effectiveness within the marketing landscape.1