Jacek Ewiak

Jacek Ewiak is a Media Effectiveness Measurement Lead at Google, specializing in incrementality measurement.1 He is based in Switzerland and has 123 connections on LinkedIn.1

Ewiak has a diverse professional background that combines expertise in marketing, management, and English Philology. He holds a Bachelor's degree in Marketing and Management, which has likely contributed to his current role in media effectiveness measurement.

As a Media Effectiveness Measurement Lead, Ewiak's work likely involves:

• Analyzing and evaluating the impact of various media campaigns
• Developing and implementing strategies to measure the effectiveness of marketing initiatives
• Utilizing data-driven approaches to optimize media spending and performance

Given his position at Google, Ewiak may be involved in projects related to Google Analytics 4 (GA4), which has been shown to help businesses improve their sales and reduce costs. For example, GA4 has helped some retailers achieve significant growth in sales while simultaneously lowering their cost per order.23

Ewiak's expertise in incrementality measurement suggests that he focuses on determining the true impact of marketing efforts by isolating the effects of specific campaigns or channels. This approach helps businesses understand which marketing activities are driving real, additional value beyond what would have occurred naturally.