Jabari Hearn

Jabari Hearn is a forward-thinking marketing executive known for connecting mission-driven brands with popular urban culture to engage the next generation of consumers.

Currently, Jabari holds the position of Senior Vice President of Marketing and Entertainment at Westbrook Media, the digital studio under Will Smith and Jada Pinkett Smith's production company.

Prior to Westbrook, Jabari served as the Vice President of Brand at Lyft, where he spearheaded initiatives to align the company's mission of improving transportation services with its community.

During his tenure at Google, Jabari led global marketing efforts for mobile hardware, overseeing successful launches of the Google Pixel 2 & Pixel 3 and collaborating on award-winning campaigns with artists like Childish Gambino.

Before his time at Google, Jabari held key roles at Nike, where he managed product lines such as football, baseball, and training, contributing to major campaigns like the Nike Women's Half Marathon and the Nike x NFL partnership.

Jabari's commitment to fostering diversity and mentorship led him to co-found Monday Night Mentorship, a mentoring program for marketers of color, and serve on the Board of the Marcus Graham Project, advocating for increased diversity in media and marketing.

He received his Bachelor of Arts degree in Advertising from Southern Methodist University, where he also excelled in basketball on a full scholarship.