Jaap Linssen

Jaap Linssen is the founder, owner, and Chief Executive Officer of OrangeTrail, a company based in Amsterdam.12 With extensive experience in business consulting, Jaap specializes in employee engagement, collaboration, IT communications, and community building.4

Professional Background

Jaap is recognized as a thought leader in digital collaboration and social media strategies for businesses. He is the co-author of the Social Collaboration Maturity Benchmark, which helps organizations assess and improve their collaborative practices.26

OrangeTrail

OrangeTrail, the company Jaap leads, focuses on:

• Bringing radical digital collaboration to workplaces
• Creating environments where employees can work smarter together
• Assisting businesses in improving their impact and results on social media platforms3

Online Presence

Jaap maintains an active online presence:

• LinkedIn: His profile shows he has over 500 connections1
• Twitter: He joined the platform in December 2008 and uses the handle @JaapLinssen4

Personal Approach

Jaap appears to value team building and company culture. In February 2023, he shared that OrangeTrail had a company day where employees participated in barista training together, showcasing a commitment to fostering a collaborative and engaging work environment.5