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Jaap Linssen
Innovating communication and collaboration
Jaap Linssen is the founder, owner, and Chief Executive Officer of OrangeTrail, a company based in Amsterdam.12 With extensive experience in business consulting, Jaap specializes in employee engagement, collaboration, IT communications, and community building.4
Professional Background
Jaap is recognized as a thought leader in digital collaboration and social media strategies for businesses. He is the co-author of the Social Collaboration Maturity Benchmark, which helps organizations assess and improve their collaborative practices.26
OrangeTrail
OrangeTrail, the company Jaap leads, focuses on:
- Bringing radical digital collaboration to workplaces
- Creating environments where employees can work smarter together
- Assisting businesses in improving their impact and results on social media platforms3
Online Presence
Jaap maintains an active online presence:
- LinkedIn: His profile shows he has over 500 connections1
- Twitter: He joined the platform in December 2008 and uses the handle @JaapLinssen4
Personal Approach
Jaap appears to value team building and company culture. In February 2023, he shared that OrangeTrail had a company day where employees participated in barista training together, showcasing a commitment to fostering a collaborative and engaging work environment.5