J Hiratsuka

J Mark Lytle Hiratsuka, also known as Mark, is a seasoned writer, editor, and PR professional with over 25 years of international experience in journalism and communications.

He boasts expertise in various media formats including online, print, and broadcast, making him highly versatile in today's dynamic media landscape.

With a strong foundation in technology and social media engagement, Mark has a proven track record of spearheading online publications from inception to delivery.

His career highlights include leadership roles at multinational organizations, where he has demonstrated his ability to work collaboratively across departments and manage campaigns for global clients.

Having traversed diverse business cultures worldwide, Mark possesses a deep understanding of international markets and is adept at tailoring communications strategies to different audiences.

Mark's specialties encompass journalism, public relations, editing, reporting, writing, social media management, and more, making him a well-rounded professional equipped to handle various aspects of media and communications.

His educational background includes studying News Journalism at the National Council for the Training of Journalists and pursuing a BA in French, History, and Politics at Newcastle University.

Throughout his career, Mark has held key roles at prestigious organizations such as NHK TV, CNN, Future Publishing, Snapp Media, IDG, and others, shaping his extensive expertise in editorial, PR, and media management.

His experience ranges from serving as a Script Editor and Consultant at NHK TV to holding the position of Editor in Chief and Head of E-commerce at IDG, showcasing his versatility in both content creation and strategic business initiatives.

Mark's editorial prowess is evident through his roles as Editor at J@pan Inc magazine and Senior Editor at Computer@ctive magazine, highlighting his proficiency in curating compelling content for diverse audiences.

Furthermore, his tenure at Asahi Shimbun/International Herald Tribune and CNN Travel has provided him with a deep understanding of global news reporting and a keen eye for impactful storytelling.

With a strong focus on online media, consumer technology, social media engagement, and sports journalism, Mark is well-versed in writing press releases, news features, headlines, and web copy to drive effective communications strategies.

His involvement in major events such as the Tokyo Olympics and the Rugby World Cup demonstrates his ability to cover high-profile sporting events and deliver engaging content for global audiences.

In summary, Mark brings a wealth of experience, creativity, and strategic insight to the field of journalism and PR, making him a valuable asset for businesses seeking a seasoned professional with a global perspective.