Izel Maras

Head of Design at Roon

Izel Maras is a prominent designer currently serving as the Head of Design at Roon, a healthcare startup focused on developing an app for managing complex health conditions. She has been with Roon since 2022 and is part of the founding team. Her role involves leading the design and implementation of a digital design system that caters to over 50 million users, alongside managing various agency teams and overseeing quality assurance processes.1 2

Professional Background

Current Position: Head of Design at Roon (2022 - Present)
- Responsible for creating a user-friendly interface that provides video answers to medical questions.
- Contributed to significant projects, including the launch of an iOS app that secured 9,000 sign-ups shortly after its release.
- Played a key role in securing $8 million in seed funding from Sequoia Capital to support Roon's development.1 2
Previous Experience:
- Lead Designer at Verizon (2016 - 2020): Worked on various design initiatives, including the Verizon Design System.
- Visual Designer at Frog Design (2014 - 2016): Contributed to projects for notable clients like BNY Mellon and Samsung.2 3

Education

Izel holds a Bachelor's degree in International Literary and Visual Studies from Tufts University, which has equipped her with a strong foundation in both design and communication.

Skills and Contributions

Expertise in interface design, branding, and user experience.
Developed a cohesive visual identity for Roon, including marketing materials and illustration styles that align with the brand's aesthetic.
Led the development of interactive onboarding experiences to enhance user engagement.1 4

Izel Maras is recognized for her interdisciplinary approach to design, blending creativity with strategic thinking to improve healthcare outcomes through innovative digital solutions.