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Ivett Delgado
University Relations Director at Mentor Collective
Ivett Delgado: A Passionate Advocate for Customer Experience and Marketing
Ivett Delgado is a seasoned professional whose career has been defined by a steadfast commitment to enhancing the customer experience through data-driven decision-making. With extensive experience collaborating with various organizations, Ivett has honed her skills in building and strengthening relationships between companies and their customers through innovative projects and proactive engagement strategies.
At the core of Ivett's professional ethos is the belief that understanding and listening to customers is fundamental to an organization’s success. By focusing on the client's needs, she has successfully crafted program and project decisions that prioritize customer satisfaction, leading to enjoyable experiences and sustainable outcomes.
Professional Background
Ivett’s career trajectory has been marked by diverse roles that underscore her expertise in Customer Success, Product Marketing, and Management. Her professional journey began with an educational foundation in Management and Marketing from Babson College. Through her studies, she engaged with pivotal concepts such as Marketing Analytics, Customer Lifetime Value (CLV), the Buyer’s Journey, and Consumer Behavior. This robust foundation enabled her to delve deep into the intricacies of digital marketing and analytics, thereby preparing her for future challenges in her field.
In her most recent role as the Partnerships Director at Shearwater, Ivett has successfully developed strategic partnerships that align with the organization’s goal of enhancing customer engagement and experience. Her ability to navigate complex relationships and facilitate productive collaborations has allowed her to contribute significantly to the company's strategic goals.
Before her current position, Ivett held the position of University Relations Director at Mentor Collective, where she played a crucial part in bridging the gap between educational institutions and their stakeholders, focusing on the benefits of mentorship and community engagement. Her leadership in the realm of community outreach is exemplified by her time at Big Brothers Big Sisters of Massachusetts Bay, serving various roles from Community Engagement and Recruiting Associate to Community Relations Supervisor. In these capacities, she worked diligently to promote the organization's mission, enhance their outreach strategies, and cultivate lasting relationships within the community.
Ivett's commitment to meaningful engagement extends to her work at the Emerald Necklace Conservancy, where she coordinated community outreach efforts that fostered environmental stewardship and public involvement in park advocacy. Additionally, her role as a Program Assistant and Marketing and Program Assistant at Franklin Park Coalition and Boston Park Advocates, respectively, highlighted her knack for blending community relations with marketing initiatives, thus enhancing public awareness and participation in local conservation efforts.
Education and Achievements
Ivett's educational background is a testament to her dedication to lifelong learning and professional growth.
- Babson College: Ivett pursued her studies in Management and Marketing, where she acquired a comprehensive understanding of business principles closely aligned with her professional goals. The Certificate in Advanced Management not only enriched her knowledge but also fueled her interest in Customer Success and Product Management.
- Arizona State University: Ivett completed a Bachelor of Interdisciplinary Studies, which provided her with a broad perspective on how various disciplines intersect within the realm of business and customer engagement. This interdisciplinary approach has undoubtedly contributed to her ability to think creatively and strategically across various projects.
Ivett’s educational achievements have directly influenced her career, empowering her to embrace roles that demand both strategic planning and practical execution in marketing and customer relations. The marketing programs that she has participated in have equipped her with key skills in marketing analytics and digital advertising — both indispensable tools in today’s data-centric market.
Achievements
Throughout her career, Ivett has made significant contributions that have been recognized by her peers and leaders in the industry. One of her most notable achievements includes successfully leading a CRM conversion initiative aimed at optimizing customer interactions and experiences. This initiative has paved the way for improved customer relationship management, ensuring that customer needs are at the forefront of all strategic decisions made within the organizations she has worked with.
Her expertise in mentoring also stands out, as she has actively contributed to the growth and development of her colleagues and the teams she has led. Ivett believes that empowering others through mentorship not only enhances team performance but also fosters a thriving workplace culture focused on collaboration and continuous improvement.
Ivett’s specializations in Strategic Planning, Staff Management, and Digital Marketing have been instrumental in her ability to navigate complex project roadmaps and enhance client relations across her various roles. Her keen understanding of the Customer Lifetime Cycle and the Buyer’s Journey has allowed her to craft tailored strategies that resonate with diverse customer needs and preferences.
In summary, Ivett Delgado exemplifies the qualities of a dedicated professional who values customer experience above all else. With a strong background in management, marketing, and community engagement, she continues to be a powerful force in creating customer-centric strategies that drive organizational success. Her journey through various roles speaks to her adaptability and commitment to fostering meaningful connections in both the corporate arena and her community. As she continues to evolve and take on new challenges, Ivett remains focused on her mission to enhance customer experiences and drive positive organizational change.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.