Ivanha Paz

Ivanha Paz is the Founding Marketer at Jam.dev, a startup focused on improving software development tools, particularly in bug reporting. She has been instrumental in establishing the marketing framework for the company since its inception. Her role involves exploring various marketing strategies and tools, such as Notion, to streamline processes and enhance organizational efficiency within the marketing team.12

Background and Experience

• Education: Ivanha graduated from Emerson College, which has provided her with a strong foundation in communication and marketing principles.3
• Professional Role: As a founding member of Jam's marketing team, she has contributed significantly to the startup's growth, helping it reach over 125,000 users.34

Contributions

Ivanha is actively involved in community engagement and marketing initiatives at Jam. She frequently shares insights about her experiences through social media and podcasts, discussing topics like product-led growth (PLG) and community building.56 Additionally, she has been featured in various discussions about the company's marketing strategies and its impact on user acquisition.24

Personal Life

Beyond her professional endeavors, Ivanha is a mother and shares personal anecdotes about balancing family life with her career in tech.5

Overall, Ivanha Paz plays a pivotal role at Jam.dev, leveraging her expertise to foster growth and innovation within the company.