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Ivana King
Strategic Marketing, Co-Founder @ Last10K
Ivana King is a Senior Manager of Strategic Marketing at Dr. Schulze's American Botanical Pharmacy, based in Marina Del Rey, California.1 She has held this position since June 2016, overseeing strategic planning and business development for revenue-generating channels exceeding $5M, including membership/loyalty programs, wholesale, Amazon, and email promotions/campaigns.1
With a diverse background, Ivana's career spans various roles:
- Professional Coach at iTennis (2015-Present)
- Director of Marketing and Strategy at Minx Tenniswear (2015-2016)
- Professional Athlete with the International Tennis Federation (2009-2011)
Ivana's expertise lies in marketing strategy, consumer segmentation, and customer relationship management.1 Her unique perspective is influenced by her travels as a professional athlete and her background in Cultural Anthropology, which she applies to understand consumer behavior and drive innovation in marketing.1
In addition to her corporate roles, Ivana is passionate about coaching. She mentors over 50 aspiring professional tennis athletes, focusing on strategy, mental development, and technique.1
Ivana holds an MBA and has a strong interest in human behavior, cultural change, and transformation, which she applies to both her marketing career and coaching endeavors.1
