Ivan Serrano

Ivan Serrano is a dedicated professional passionate about designing and marketing software products for human beings. With a background in Project and Product Management, Product Marketing, lead generation, Analytics, CRO, and overall growth, he thrives on solving problems through innovative solutions. Ivan's expertise lies in App and Web analytics, eCommerce, CRO, lead generation, and Product Management & Marketing. When not immersed in the world of software, he enjoys spending time with his family, exploring Asia, and watching woodworking videos.

Ivan holds a PG Specialist in International commerce and business expansion & internationalization from Universidad Rey Juan Carlos, along with Bachelor's degrees in Marketing, Advertising & Public Relations, and Business Management (Hospitality & Tourism) from various institutions including Universidad de Alcalá and IMC Fachhochschule Krems.

Having held key roles such as Director of Product Marketing at leading companies like Photobook.ai and muvee Technologies, as well as positions in sales, marketing, and management with organizations like ROI Warriors, International Publishing Concepts, and Cámara de Comercio de Madrid, Ivan brings a wealth of experience to the field of software product development and marketing.