Ivan de Castro

Ivan Nunes de Castro is a business professional with a strong entrepreneurial background focused on digital marketing and complex sales strategies.

He holds a Bachelor of Business Administration from Ibmec and has managed and coordinated teams of over 10 people.

His expertise includes Inbound and Outbound Marketing, Inside and Outbound Sales, paid media campaigns on platforms like Facebook Ads and Google Ads, as well as organic acquisition through Content Marketing and SEO.

Ivan is proficient in developing acquisition funnels for marketing and sales, active and passive prospecting, consulting sales, negotiation, and training sales teams.

He has held various roles at Rock Content, including Global Sales Director, General Manager, Senior Sales Manager, and Inbound Marketing Consultant for both Enterprise/ Mid Market and Small Business sectors.

Prior to his roles at Rock Content, Ivan gained experience in financial analysis at Bank Bonsucesso Consignado, intelligence analysis at DESBAN - Fundação BDMG de Seguridade Social, and co-founded Applim, a digital marketing and web development agency.

Additionally, Ivan has experience as an administrative assistant in engineering safety and occupational medicine.

His educational background also includes studies in Computer Science at Universidade Federal de Minas Gerais.