Ivan Milev

Gamification Consultant & International Keynote Speaker Helping Companies Engage Their Customers. We've Empowered Google, Tesla, Uber, Lego, Microsoft, eBay, Volkswagen and more.

Ivan Milev is a seasoned Gamification Consultant and Designer at The Octalysis Group, where he specializes in creating engaging gamified solutions that enhance user experiences across various industries. With over 12 years of experience in sectors such as IT, Finance, Healthcare, Marketing, Media, and Telecommunications, Ivan has established a strong reputation in the field of gamification.1 4

Professional Background

Current Role: At The Octalysis Group, Ivan applies the Octalysis Framework to drive intrinsic motivation and engagement for clients globally. His work has impacted numerous projects, including those for major companies like Quandoo and Decentral.1 2
Previous Experience: Before joining The Octalysis Group, Ivan served as a Gamification Product Manager at 11235 LTD, where he developed an enterprise gamification platform that significantly exceeded performance targets. He also held roles at Johnson & Johnson, Coca-Cola, Siemens, and Nestlé, focusing on product management and marketing strategies.1 6

Education

Ivan holds a Master’s Degree in Strategic Management with honors from SDA Bocconi School of Management, one of Europe's top business schools. His academic background complements his practical experience in gamification and behavior design.1 4

Global Influence

His work spans multiple countries including the USA, Bulgaria, Estonia, Israel, Ireland, and Canada. This international exposure has enriched his approach to gamification, allowing him to tailor solutions that resonate with diverse audiences.1 5

Key Contributions

Ivan is recognized for his innovative designs that integrate motivational psychology and game design principles. His efforts have contributed to improving user engagement for over 2 billion users worldwide, showcasing the effectiveness of the Octalysis Framework in various applications.2 3

In summary, Ivan Milev is a pivotal figure in the gamification landscape, leveraging his extensive experience and education to create impactful strategies that enhance user engagement across different sectors.