Iva Tay

Iva Tay is a highly motivated individual with over 13 years of experience in communications and marketing, excelling in relaunching and repositioning brands, mobilizing movements on key issues, and guiding organizations through periods of change.

With a background in planning, developing, and executing innovative brand and communication strategies across diverse channels, Iva has a knack for translating complex information into easily digestible content, especially for Culturally and Linguistically Diverse (CALD) audiences.

As a proficient leader, Iva fosters an environment of teamwork and inclusivity, prioritizing collaboration among team members and ensuring a safe and productive workspace.

Iva Tay's expertise lies in various areas including audience engagement through digital platforms, strategic planning, stakeholder interaction, multi-channel community and consumer activation, acquisition marketing, customer retention, loyalty initiatives, as well as compelling storytelling and messaging.

With a solid educational foundation that includes a Bachelor's degree in Management (Marketing) and Arts (International Studies) from the University of South Australia, along with a Diploma in International Business (Marketing) from Ecole de Management de Normandie, Iva Tay combines theoretical knowledge with practical experience.

Having served as a Senior Communications Advisor at the Victorian Department of Health and as a Marketing and Brand Consultant at Freelance, Iva Tay has honed her skills in public sector communications and independent consulting, bringing a wealth of expertise to each role.