Issam Heddad

Issam Heddad is a seasoned strategist, lecturer, and researcher in the video games industry, currently leading a team of insights analysts focusing on acquisition, retention, monetization, and various games and business models.

His educational background includes a Specialized Graduate Diploma in Game Design from the University of Montreal / Ubisoft Campus, a Master of Arts (M.A.) from Université du Québec à Montréal, and a B.B.A. in Marketing from HEC Montréal.

With a rich professional history, Issam has held key roles such as Senior Manager - Consumer Market Knowledge at Ubisoft and has previously served as a Lecturer at Université du Québec en Abitibi-Témiscamingue, Chargé de cours at Université du Québec à Montréal, and Academic Researcher at HomoLudens at Université du Québec à Montréal. He has also contributed as Manager, Senior Analyst, and Researcher (Mitacs) at Ubisoft.

Moreover, Issam's experience spans across various strategic positions including Senior Strategist and Strategy Director at TP1, Strategist at TP1, Interactive Strategist at Revolver 3, Coordinator/Project Manager at Revolver 3, and Coordinator at Revolver 3.