Israel Roca

Israel Roca is a key executive at Semillas Fitó, a global seed company based in Spain. He currently holds several important positions within the organization:

Roles and Responsibilities

Israel Roca serves as the:

1. Global Director of Marketing and Sales for Vegetables at Semillas Fitó1
2. Head of Sales and Marketing Europe3
3. Member of the Managing Board (Comité de Dirección)3
4. Member of the Board of Directors3

Experience and Expertise

Israel Roca has been with Semillas Fitó for several years and has played a significant role in shaping the company's strategy and growth. His expertise lies in understanding the needs of various stakeholders in the fruit and vegetable sector, from producers to retailers and consumers.1

Vision and Approach

Under Roca's leadership, Semillas Fitó aims to be more than just a seed supplier. The company's goal is to become an "expert partner" capable of providing solutions to all links in the value chain of the fruit and vegetable sector.1 This approach involves:

• Focusing on strategic crops to provide the best genetics to customers
• Adapting to changing needs across the entire supply chain
• Emphasizing long-term vision, teamwork, customer proximity, and professionalism

Global Perspective

Israel Roca is part of a diverse team that helps Semillas Fitó understand and meet the needs of customers in various countries. The company has a global presence, with subsidiaries opening every two years, and Roca plays a crucial role in maintaining the company's identity and values as it expands internationally.1

Israel Roca's LinkedIn profile can be found under the username israel-roca-48903317, as mentioned in the query.2