Israel Lax

ASM

Israel Lax is a seasoned professional with a wealth of experience in Business Development, Marketing, and Sales management within the medical equipment industry on a global scale. He excels in constructing business plans, conducting market analysis, establishing distribution channels, and identifying market opportunities.

With a keen eye for business and financial strategies, Israel is adept at budget management, pricing, and branding. His proficiency in quickly grasping new technologies, strong negotiation skills, and securing tenders make him a standout player in competitive markets.

Armed with advanced degrees including a Master of Arts in Law from Bar-Ilan University and a Bachelor's in Economics & Business Management from Ben-Gurion University of the Negev, Israel's educational background complements his professional expertise.

Throughout his career, Israel has held key positions such as Area Sales Manager at Align Technology, Director of Sales and Marketing at M.S.T - Medical Surgery Technologies Ltd., VP BD & Marketing Global at ETView LTD., and Regional Sales Manager at Itamar Medical.