Ismail Bargach

Ismail Bargach is the CEO and co-founder of WafR, a retail-tech startup based in Morocco.12 He has an extensive background in entrepreneurship and technology, with experience in various leadership roles across different companies.

Professional Experience

Bargach founded WafR in January 2019.2 WafR is a mobile payment smartphone app that offers discounts to users when they pay through the application.2 The company has developed a digital payments solution that allows FMCG (Fast-Moving Consumer Goods) brands to promote their products to consumers in informal retail stores.1

Prior to WafR, Bargach held several notable positions:

• General Manager at Heetch (February 2018 - December 2018)
• General Manager at Seedstars Morocco (June 2017 - January 2018)
• Head of Product & Growth at Blaan (December 2015 - February 2017)
• CEO & Co-founder at LIK-app (January 2014 - December 2015)
• Founder at Le Cercle Conciergerie (2012 - December 2014)2

Education

Bargach completed his education at:

• Sup de Co Montpellier, where he earned a Master's degree in Entrepreneurship (2006-2010)
• Lycée Lyautey Casablanca, where he obtained his BAC (1994-2006)2

Skills and Achievements

Throughout his career, Bargach has demonstrated strong skills in:

• Entrepreneurship and startup development
• Product management and growth strategies
• Team leadership and management

His achievements include successfully scaling startups, raising funds, and driving significant user growth for various platforms.2

Current Focus

At WafR, Bargach leads a company that aims to revolutionize the retail industry in Morocco. WafR's platform captures high-quality consumer data analytics for large FMCG players, providing increased consumer engagement for manufacturers and brands.1 The company has been recognized for its innovative approach to retail technology and has garnered attention from investors and industry experts.