Isma Shahid

Isma Shahid is currently a key player in Performance Marketing and Planning at Disney Streaming Services. In this role, Shahid focuses on optimizing marketing strategies and analyzing performance metrics to enhance the effectiveness of Disney's streaming platforms, including Disney+.

Professional Background

Shahid's expertise lies in data-driven marketing and strategic planning. They work closely with various teams, including Analytics, Finance, and Paid Media, to deliver critical insights that guide marketing investments across both domestic and international markets. This involves assessing business trends, resource allocations, and developing statistical models to forecast marketing impacts.

Key Responsibilities

• Performance Analysis: Shahid leads the development of performance measurement strategies and statistical models to evaluate marketing effectiveness.
• Budget Management: They oversee the aggregation of budgets from different media channel teams, ensuring visibility into budget versus actual expenditures.
• Cross-Functional Collaboration: Shahid acts as a liaison among various departments to ensure alignment on marketing strategies and objectives.
• Team Leadership: They mentor a team of analysts, fostering skill development and professional growth within the team.

Skills and Qualifications

Shahid possesses strong analytical skills, a background in statistical modeling, and experience in direct-to-consumer digital marketing. Their role requires an ability to manage multiple projects simultaneously while adapting to the fast-paced environment of Disney Streaming Services.

In summary, Isma Shahid plays a crucial role in shaping the performance marketing strategy at Disney Streaming Services, leveraging data analytics to drive effective marketing decisions and enhance viewer engagement across Disney's streaming platforms.