Isabel Rafferty Zavala

Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a company she established in March 2019. Under her leadership, Canela Media has emerged as a significant player in the multicultural media landscape, focusing on innovative strategies to engage diverse audiences.

Professional Background

Prior to founding Canela Media, Isabel held several key positions in the media industry:

• Founder & CEO at Mobvious, a subsidiary of Prisa Brand Solutions US (March 2016 - February 2019)
• Vice President at Adsmovil (March 2012 - March 2016)
• Director of Digital National Sales at ImpreMedia (May 2011 - March 2012)
• Interactive Sales Manager at Entravision Communications (March 2010 - May 2011)
• Account Executive at Entravision Communications (October 2009 - March 2010)
• Interactive Sales Representative at North County Times (April 2009 - October 2009)
• Sales and Customer Service at Aluarte (2006 - 2008)

Recognition

Isabel Rafferty Zavala has been recognized for her contributions to the industry, including being named one of the top 100 most powerful women in Mexico in 2024, highlighting her influence and leadership in multicultural media.12

Languages

She is proficient in both English and Spanish, which supports her work in diverse media environments.1

Through her vision and entrepreneurial spirit, Isabel continues to drive Canela Media's mission to revolutionize how multicultural content is created and distributed.