Isabel Borba

Isabel Borba has over 25 years of leadership experience in the communication industry, known for her innovative management style and exceptional results.

She has worked in renowned companies such as Editora Globo, Grupo Estado, UOL, and Trip Editora, showcasing expertise in business management, sales strategy, marketing, strategic planning, and governance.

Isabel has a deep understanding of various communication platforms including magazines, newspapers, radio, TV, internet, social media, and digital channels.

Some of her notable projects include launching Marie Claire magazine in Brazil in 1991, introducing \

Época magazine in 1998, and governance as the General Director of Radio Eldorado from 2002 to 2006.

She was recognized with a nomination for the Cabore award for Best Communication Professional in 2005 and achieved success with the multi-platform project between O Estado de S. Paulo and Nissan, winning the first 'Média Lions Brazil' at the Cannes Festival in 2008 in collaboration with TBWA.

Isabel also spearheaded the 'Juntos' project, a groundbreaking initiative that brought together Folha and Oesp for a unique project for Santander Talent in 2009.