Isaac Holmgren

Isaac Holmgren is a strategic marketing consultant and the founder of Labtorio, a content production agency for small businesses.2 He is based in the Portland, Oregon Metropolitan Area and has a significant presence on LinkedIn with 2,000 followers and over 500 connections.1

Professional Background

Holmgren has extensive experience in the construction industry, specializing in marketing for construction companies with revenues between $5M and $25M. He currently serves as the Marketing and Office Manager at Cascade Fence and Deck, where he applies his expertise to drive business growth.

Entrepreneurial Ventures

Throughout his career, Holmgren has founded several businesses:

1. Labtorio: A consultancy that helps contractors move away from relying on lead generation services.
2. Direct Plumbing Solutions: A plumbing company.
3. Pedal Websites: A business offering website design solutions.
4. Candid Lion: A consultancy providing marketing and branding services.

Expertise and Focus

Holmgren's primary focus is on helping B2B founders and executives identify their strategic advantages.4 He is particularly passionate about assisting contractors and home service providers in growing their businesses by providing them with modern tools and resources.

Content Creation and Education

As part of his work with Labtorio, Holmgren creates comprehensive reference guides for various tools used in the home service industry. For example, he has written an extensive guide on Housecall Pro, which was last updated on October 8, 2024.5 He also offers educational content, such as a course on integrating Housecall Pro with Zapier.6

Isaac Holmgren's approach to marketing emphasizes long-term strategies, noting that it can take up to six months of dedicated effort to build, prove out, and begin to scale a marketing channel effectively.3