Iryna Sewastianowicz

Iryna Sewastianowicz is a data-driven and goal-oriented Strategy Digital Marketing Director and Project Manager, with a strong track record in managing large accounts, leading cross-functional teams, overseeing complex projects, and orchestrating multichannel digital campaigns for both billion-dollar publicly listed firms and innovative startups. She holds a background in marketing communications from the Chartered Institute of Marketing and has pursued studies in international economics, finance, and marketing, including an MBA from Kyiv National Taras Shevchenko University. Currently, Iryna serves as the Group Director at Matterkind, overseeing Strategy, Digital Channels, Data Management, and Project Management. Her previous roles include Group Account Director at IPG Mediabrands, where she focused on Digital Strategy, Programmatic, and OmniChannel initiatives. She has also held positions such as Senior Programmatic Manager, Team Lead, Digital Marketing Specialist, and Account Manager at various reputable organizations like Yahoo, BrightRoll, and adconnection. Iryna's expertise extends to areas such as Advertising, Video, Programmatic Buying, Social Media, and TV. Prior to her current roles, she owned a digital marketing venture specializing in PPC, CRM, Web, SEO, and Social Media called Plumeria lingerie. Additionally, she has experience as an Online Advertising Sales Manager at ITC Publishing and Account Manager at Mail.Ru, focusing on PPC and E-mail marketing.