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Iryna Kraichyk
Chief Marketing Officer at Universe (Genesis)
Iryna Kraichyk is the Chief Growth Officer at Universe Tech.3 She previously served as the Chief Marketing Officer at Genesis Tech from March 2021 to October 2024, a position she held for 3 years and 8 months.3 Before becoming CMO, she was the Head of Marketing at Genesis Tech.3 Kraichyk has over 17 years of experience in marketing and has built a reputation for bringing creativity and strategic insights to global tech companies such as Microsoft, Sony, and others.2 She is also involved in startup mentorship, participating as a mentor in programs like the StartUp Academy.12
Professional Experience
- Current Role: Chief Growth Officer at Universe Tech
- Previous Role: Chief Marketing Officer at Genesis Tech (March 2021 - October 2024)
- Earlier Role: Head of Marketing at Genesis Tech
Expertise
- Marketing strategy
- Performance marketing
- Mobile industry
Recent Activities
Recently, Kraichyk was involved in organizing a Marketing Hackathon 2.0 with Genesis Academy, focusing on developing go-to-market strategies.4