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Iryna Kraichyk
Chief Marketing Officer at Universe (Genesis)
Iryna Kraichyk is a marketing professional with a focus on IT, FMCG, and digital strategies. She possesses expertise in multichannel user acquisition, market analysis, A/B testing, brand building, and project management.
With a Master’s Degree in Auditing and a Bachelor’s Degree in Law from Kyiv National Economic University, Iryna has a solid educational background.
Her career includes roles such as Chief Marketing Officer, Head Of Marketing, and Digital Marketing Manager at Genesis Tech. She has also worked as a Marketing Specialist at Carlsberg Group and held various positions at Nestlé, including New Products Development Project Manager, Marketing Assistant, and as a Junior Auditor at Riqueza Capital Group.
Throughout her career, Iryna Kraichyk has successfully led international and local projects, collaborating with cross-functional teams to achieve business goals and drive results.
