University of Leicester

Director, Business Development of Yeahmobi DSP

1、Developed and managed marketing plan：Worked with key clients in food & medical industry with deep knowledge of Alimama’s advertising products, media metrics, and data tools. Managed the whole process of campaign including launch preparation, execution, optimization, and post-evaluation. 
2、Supported the growth of clients’ multi-channel business: Integrating resources across Alibaba Groups to help clients to grow their business in online and offline markets. Helped OATLY to build cooperation with Youku，Hema, Eleme, and other business units. OATLY’s GMV was ranked 2nd in the Tmall drinks industry during the 618-shopping festival in 2022.
3、Conducted the China-focused digital customer operation: Delivered the customer strategy reports based on AIPL/DEEPLINK theory, to impact clients’ media budget allocation. Succeeded in deal worth 15 million RMB with Wantwant, to draw its online consumer branding awareness throughout one year, enhancing its percentage of online new users up to 96%. 
4、Collaborated on new product rollout & big promotion campaigns: By utilizing Alimama’s data analytics tools such as EA, KANO, identified the trend of future products and conducted marketing strategy plans, including creatives, TA strategy, and media strategy. Facilitated the cooperation with Mac Donald’s on its annual new product “Golden Mask” campaign. Ranked in the top3 of Tmall coupon merchants in 2021.

阿里妈妈

Marketing Consultant

• Focusing on working with Chinese and international partners in programmatic market, like Double Click, Mopub, Unity, etc, to monetize traffic in global market. 
• Respossible for generating and nurturing client relationships, with full capabilities of managing GM/CEO-level meetings and closing business deals independently.
• Managing some key accounts independently. 
• Building up and leading the business&operation team.
• Working closely with the product, tech and client success teams, making business strategy proposal, to identify and address clients’ business needs.
• Taking accountability for revenue via regular business opportunities/deals throughout the year, to reach personal and company targets.
• Cooperating with investment team to look for potential companies, delivering business analysis report.

Yeahmobi

业务总监

Executing digital marketing campaigns for clients, including Cisco and Lenovo.

OMD China

Digital Media Planner

Leicester Award is a business internship project sponsored by University of Leicester, aiming to help student build business skills and capacities through social practice. Joined  to work for a local photography studio. Responsible for making business plan and doing social media marketing. Got A grade after achieved stable revenues for three months.

Iris Zhang