INSEAD

Tel Aviv University

Skills: Presentations · Brand Awareness · Campaigns · B2B Marketing · Marketing Automation · B2B Marketing Strategy

Telco Systems

Chief Marketing Officer (CMO)

Nokia

Director of Portfolio Strategy, Nokia Cloud & Network Services

Director of Portfolio Strategy, Nokia Software

Director of Intrapreneurship, Nokia Software

Director of Global Marketing, CloudBand

Led Panaya’s efforts to transform itself from a “project-based” sales machine to a renewal and retention focused operation through focused marketing efforts on returning and recurring customers, including brand communication and recognition, “hands-on” approach to customer appreciation, diverse content creation and more. Focused on improving Panaya’s ARR by minimizing churn and maximizing customer lifetime value.

Panaya

Senior Director of Marketing

Leading PrimeSense’s transformation from a “fables-semiconductor” start-up to a “Consumer Lifestyle Solutions” knowledge leader, through intensive strategic positioning and deep understanding of market and industry dynamics
Created and led the company’s digital & social marketing strategy for both the PrimeSense brand as well as the “OpenNI” brand. Since the digital strategy was put into place in mid 2011, the company’s online footprint grew exponentially, tripling its twitter followers, and growing FB post views from an average of 1000 to 9000 p/month.
Frequent speaker at top-tier Industry conferences and other events as well as media interviews and analyst briefings

Iris Finkelstein-Sagi