Irene Olkerud

Irene Olkerud is a data-driven professional with a passion for exploring different cultures and platforms. She leverages data as a tool for creativity and understanding behavior to optimize and innovate strategies. Irene specializes in digital strategy, creative tactics, conversion optimization, KPIs, content strategy, user experience, and digital audits. She excels in research, insights, user journeys, analysis, idea generation, and conducting creative workshops. Irene is especially interested in working with companies in the health, wellness, outdoor, food, education, plants, nature, and farming sectors. Her educational background includes studies in intercultural communication, digital data strategy, marketing, data science, information technology, media technology, and ethnology from various universities. Irene has held roles in digital strategy, data strategy, growth hacking, product marketing, and customer service across notable organizations like Hyper Island, Nobody's fool, Whispr Group, and Groupon Sweden. Additionally, she is the founder of Miji Jewellery & Creations.